This is our full list of marketing services, one by one. Pick and choose from this ‘menu’ to service the marketing need you currently have.
Alternatively, meet with us and we can help discover your objectives and needs in order to recommend a blend of marketing activities to achieve those objectives.
Each service we provide works just fine by itself but when carried out in partnership with other activities, they can really start to deliver great results. As is so often the case on a restaurant menu, we also offer ‘set menus’ for common business scenarios.
Talk to us about your marketing. Our marketing consultancy services might be as simple as a phonecall to provide some advice or a complex as working with you to create a full marketing plan.
We are able to listen, analyse and provide justified advice. We can provide defined, stand-alone consultancy projects, consultancy services ad-hoc when you need them or build elements of consultancy into another marketing project such as website development.
Marketing strategy is fundamental to all marketing. A well-defined strategy provides a road-map to success to which all of your marketing activity refers.
If you have products and services that you are not sure how to market, we can work with you to create your marketing strategy. We can then move into implementing and managing that strategy or present the strategy in a form that you will be able to take away and apply to your own marketing activities.
Understanding exactly how well your marketing activity is working can be a challenge. It may not be as simple as defining success by X number of sales and by diving a little deeper you can start to unearth some valuable insights into your potential and actual customers.
We are able to provide performance analysis to fully understand the impact of your current marketing activity. We can also provide ongoing performance analysis to give accurate insight into the effect of your marketing strategy.
Any and all marketing needs review to understand if the investment is delivering a suitable return. Key to being able to carry out that analysis is collecting the right data, consistently over time.
We can provide this reporting service in order to collect and present the data you need to understand your marketing efforts.
Reporting can be carried on a daily, weekly, fortnightly or monthly basis.
Product value positioning
Coming to market with the right product for the right people is key. You can't flog a dead horse, so to speak, so working on your product or service's value position can help ensure your product works when it gets to market.
Value position is your offering's value to the world. However, what's valuable to you may not be valuable to others and vice versa. With the right market research and analysis we can help develop your product or services' value position so it's fit for market.
Targetting and audiences
Marketing has audience. How you define that audience and where you find them is the challenge.
In targetting an audience we not only define who they are but find out what they engage with already, how they behave and what makes them tick.
Defining your audience is the key to creating compelling marketing content.
Campaigns, targets, designing, social media, PPC - the mechanics of marketing, after a while, become detailed and time consuming.
We manage marketing activity on your behalf, keeping the wheels turning while always ensuring the strategy is relevant. Reporting and analysis is maintained throughout.
Internally, externally or both, we can help you manage effective communications.
The key is to plan and plan well. We provide communications planning sessions and then implement the plan to it's conclusion handling exceptions along the way.
Your image, your reputation, your values. Brand is central to your marketing strategy and we create brands using design, story-telling and values.
Brand becomes what it means to your customers through their experiences of interacting with you and is then represented or engaged with via your touchpoints such as a website.
Every business has a story to tell - we can help you tell it. Crafting your back-story, current story and the stories you hope to tell in the future can have enormous brand value.
We can help you craft your story and tell it in the right way for your targetted audience.
Design | Logo | Identity
Professional creative design services for logos, brand identity, websites, print media and more.
Our edge is that our creative design services are part and parcel of our marketing strategy and development services so the transition from creative work to delivery is without complaint.
For example, because we build websites and implement the SEO strategy into that website, whenever we design a website the requirements of the developer and the marketing strategist are wound in early on rather than crowbarred relunctantly at a later stage.
Website development is a craft that continues to evolve and now combines creative and technical skills. We provide web development services and can offer a variety of CMS options together with hosting and application features to meet the needs of your marketing campaigns.
Marketing process is an important step in the journey from campaign to aquistion. We apply our web application development skills to building web technologies with marketing objectives.
We can deliver secure database web applications for many if not any commercial application including payment collection.
Online shopping is booming and so is our ecommerce business. We deliver ecommerce websites in record time thanks to partnering with an innovative UK based ecommerce backend developer.
We also provide ecommerce website design and consultancy around developing ecommerce marketing strategies.
Print design and production
Print media is as popular as ever and works well in partnership with digital marketing activities. Using print adds immediacy digital often can't provide or print can be used to create a very premium feel where appropriate.
Whatever the need, we offer print design and production services for a range of media from printed brochures to large format hanging event banners.
Copy is an essential ingredient in any marketing campaign. That killer headline, that beautiful prose, that compelling lead-message.
We'll help you craft your words but better than that, we'll help you work out where those words are needed and how they're all going to work together to deliver on your marketing objectives.
Video has become much simpler for business and individuals to use in the last decade and marketing campaigns can use video in exciting ways to generate engagement or deliver a message.
From a promotional pitch to a regular vlog series, video is a useful and valuable addition to any marketing strategy and we'll help you create it, edit it and distribute it.
A picture can paint a thousand words but only if its the right image. Getting imagery right is a bit like choosing the right words for your homepage. It's perfect when you know it's right but choosing the right images can be a real challenge.
We provide picture editing to help your brand find, create or commission the right images for your story.
Our lead generation services are aimed at b2b customers primarily but any business can generate leads online. There are low volume, high value leads and high volume, low value leads to generate.
We build campaigns to qualify and generate leads based on your offering and business requirements.
A sustained effort produces sustainable results.
Conversion optimisation is the science behind converting more of your web-traffic into leads.
Conversion optimisation goes hand-in-hand with lead generation and should be seen as one and same. Generating traffic to a site which doesn't convert is silly so we work hard to make sure the landing pages used in the lead generation campaign are converting traffic into leads as well as they can be.
High touch b2b companies often require sales support above and beyond the marketing activity going on. We provide sales strategies for low volume, high value targets.
Sales management as a service can be undertaken as paid activity or on a commission.
For companies with no direct sales capacity, our sales management services help fill that gap and ensure the customer and the provider get the sales journey they need not only to secure the business in the short term, but assistance to ensure the long-term relationship remains profitable and agreeable.
Pipeline and customer journey
For both high touch and domestic lead generation, the customer journey that follows is equally as important for securing business and keeping it.
We can consult on, create and manage your customer pipeline and customer journey for a higher rate of success and retention.
Be found. Search engine optimisation is one of those marketing activities that didn't exist 20 years ago but is now as essential as bookkeeping.
We can devise SEO strategies, work with you to implement or manage the SEO process for you end-to-end.
We make use of an innovative PR platform that with the right input delivers excellent results quickly. PR can be used as a general marketing tool but also plays an important role in your SEO strategy.
We can help devise the right headlines for your targetted campaigns, write press releases, distribute them and get coverage.
Content marketing exists largely because of Google's search engine updates but we believe the world is a better place for it.
Different brands are able to use content marketing in different ways, we can help you figure out how best to deliver content marketing for the best ROI as well as actually deliver it for you.
PPC and display advertising
SEO with bells on. PPC and display advertising takes advantage of the incredible targetting resource that is Google adwords and Facebook targetted advertising.
We can help advise on a PPC / display ad strategy, implement it and analyse the results.